Market Opportunity

The Current Reality: A Broken Value Chain

Across the world, our food systems are under pressure. But the pressure doesn’t fall equally — or only on one side.

In producing regions, post-harvest losses, low local value addition, and export dependency hold back economies.

In consuming regions, growing demand for traceable, climate-smart, and ethically sourced food faces inconsistent supply, rising prices, and geopolitical risk.

One side loses value.
The other pays more for less certainty.

The global food chain is fragmented, inefficient, and vulnerable — from both ends.